
Primal Strength & Health
Uruz carries the untamed strength of the aurochs, the wild primal ox of the northern forests. It is the rune of raw life energy, health and courage – the call to embrace your own strength and to withstand obstacles rather than avoid them. Where might you step up more powerfully and resolutely today?


‘Ur’ is the aurochs, the mighty wild ox that roamed Europe’s forests into the early modern age. The rune embodies raw, untamed life force and health.
The Old English poem describes the ‘ur’ as a brave, horned beast that strides wildly across the moor – an emblem of unbroken strength. In the Old Norse poem, by contrast, ‘úr’ stands for drizzle and slag, a hint of how greatly the interpretations varied by region.
The aurochs was seen as a test of manhood; its horns were made into drinking horns. The rune carries this notion of primordial strength onward.
The last known aurochs died in 1627 in Poland – so the animal behind this rune is in fact extinct.