Blog / History & Finds
The Knowledge Archive

Harald Bluetooth: Uniter of Denmark – and Namesake of the Bluetooth Logo

History & Finds Harald Bluetooth: Uniter of Denmark – and Namesake of the Bluetooth Logo placeholder

Harald Bluetooth (Old Norse Haraldr blátǫnn, Danish Harald Blåtand) was king of the Danes from around 958 to about 986. He was the son of Gorm the Old and Thyra – and one of the first kings under whom many small lordships became a coherent Danish realm.

The Jelling stones

His most important monument stands at Jelling: the great Jelling Stone, often called the "baptismal certificate of Denmark". Its runic inscription names Harald's deeds in the briefest form and is one of the proudest self-portrayals of the Viking Age. The stone also bears the oldest known depiction of Christ in Scandinavia.

"King Harald had this monument made … who won all of Denmark and Norway for himself and made the Danes Christian."after the inscription of the great Jelling Stone (public domain, own translation)

Uniter and builder

Harald was an organiser of power. To him are attributed the mighty ring fortresses (Trelleborg, Fyrkat, Aggersborg and others) – perfectly circular strongholds that bundled administration, military and control. The strengthening of the Danevirke and the Ravning bridge also belong to his time. And he promoted Christianisation – a political as well as religious change.

The Bluetooth logo

The most surprising afterlife: the wireless technology Bluetooth is named after Harald – because, like he once united Denmark and Norway, it was meant to connect different devices. The logo is a bind rune of his initials in the Younger Futhark: ᚼ (Hagall, H) and ᛒ (Bjarkan, B) laid over each other. So a Viking king sits inside billions of devices.

What is documented: Harald as Danish king (10th c.), son of Gorm and Thyra. The great Jelling Stone with runic inscription and image of Christ. The attribution of the ring fortresses and the Danevirke strengthening to his time (archaeology, dendro). The Bluetooth bind rune from ᚼ + ᛒ.
What is interpretation/myth: The byname "Bluetooth" is late and unclear in meaning (a dead/dark tooth? a mistranslation?). Whether Harald's Christianisation was as complete as the stone claims is self-portrayal – the conversion dragged on. His overthrow by his own son Sven Forkbeard is transmitted, but the circumstances are embellished with legend.

Harald Bluetooth is the rare case of a Viking king almost everyone "uses" daily – and a prime example of how runes, power and history reach right into our present.

Glanz & Gravur
From our workshop: Norse motifs & runes on natural slate, laser-engraved. To the shop →

Read more with us

Cnut the Great · The Danevirke · Trelleborg – Harald's ring fortresses · Hedeby · Rollo of Normandy.

Sources & literature

Visit the Shop More posts

More from History & Finds

All History & Finds articles →

The Harii – the „Ghost Army“

Long before the Vikings, a Roman writer describes a Germanic tribe that defeats its enemies not by number or strength …

Read more →

Ibn Fadlan: an Arab among the Vikings

The most famous eyewitness account of the Vikings comes not from the North, but from Baghdad. In 921 the Caliph sent …

Read more →

The Jelling Stones – Denmark’s Birth Certificate

Carved in stone over 1,000 years ago, a king proclaims the unification and baptism of Denmark – the same king whose …

Read more →

The Celts – the Forgotten People on Our Doorstep

Long before the Vikings they settled between the Eifel and the Danube, leaving behind gold hoards and princely graves …

Read more →